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Every frame is an original photograph. The portrait is half the job. The other half is giving the systems now deciding how people are found the structured context to read who is in it, who made it, and how it was made. Machines don’t infer; they match.

By Hart Getzen — executive portrait photographer, producer, and publisher. Austin-based, working nationwide. PPA member; work held in the collection of the New York Historical. Christian Rousseau — writer-director, Austin. Portrait by Hart Getzen Photography. Every working creative's name lives on several platforms at once: a credits database, a personal site, professional directories, festival and trade coverage. Each holds something true; none was built to agree with the ot

A portrait series is a small, coordinated set of images made in a single session and planned around how they will actually be used. Same person, same day, one consistent visual identity — but built so there is a right image for each context, instead of one image forced into all of them.

A headshot identifies you; an executive portrait communicates authority and trust — and works across press, profiles, and AI-driven discovery. Here’s which you need.